Pengaruh Persepsi Risiko, Customer Value dan Persepsi Harga Terhadap Minat Beli Ulang Produk Fashion Heuvel Tribe di Yogyakarta
), Audita Nuvriasari(2),
(1) Universitas Mercu Buana Yogyakarta
(2) Universitas Mercu Buana Yogyakarta
Corresponding Author
Abstract
This study aims to analyse the effect of risk perception, customer value, and price perception on repurchase intention of Heuvel tribe Fashion Products. The sample in this study used 100 respondents using the non-probability sampling technique. The results of the Instrument Test state that the data in this study have proven to be valid and reliable. The results of the Classical Assumption Test stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Perceived Risk has a negative and significant effect on repurchase intention for Heuvel Tribe Fashion Products. (2) Customer Value has a positive and significant effect on repurchase intention of Heuvel Tribe Fashion Products. (3) Price Perception has a positive and significant effect on repurchase intention of Heuvel Tribe Fashion Products.
Keywords
References
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DOI: 10.57235/hemat.v2i1.5173
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