Optimizing the Potential of Local MSMEs to Improve the Economy of Rancakole Village Through the MSME Festival
), Rita Laragianti(2), Azmy Restu Fauziah(3), Janua Sabrina(4), Ai Nurajijah(5), Dewi Sri Pertiwi(6), Bilqis Salbiyyah Fitriyani(7), Raihan Wahyu Pratama(8), Rifki Solehudin Kahfi(9), Leli Laelatul Ma'ripah(10), Eulisnawati Eulisnawati(11),
(1) Universitas Islam Nusantara
(2) Universitas Islam Nusantara
(3) Universitas Islam Nusantara
(4) Universitas Islam Nusantara
(5) Universitas Islam Nusantara
(6) Universitas Islam Nusantara
(7) Universitas Islam Nusantara
(8) Universitas Islam Nusantara
(9) Universitas Islam Nusantara
(10) Universitas Islam Nusantara
(11) Universitas Islam Nusantara
Corresponding Author
Abstract
Real Work Lecture (KKN) activities are an important part of higher education in Indonesia which integrates academic theory with direct practice in society. In its implementation in Rancakole Village, Arjasari District, Bandung Regency, UNINUS KKN group 36 students focused on developing the local economy through the MSME Festival. This festival was held as a response to the economic problems experienced by housewives in RW 20, who have the skills to process agricultural produce into food products but experience difficulties in marketing and capital. The approach applied in this activity includes participatory-based community empowerment and local potential. The results of this activity show an improvement in the community’s economy, increased creativity in product development, and the opening of wider market access. However, challenges such as limited capital and knowledge of digital technology are still obstacles that need to be overcome through long-term solutions, such as the formation of cooperatives and further training.
Keywords
References
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DOI: 10.57235/aurelia.v4i1.4274
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Copyright (c) 2024 Miftahul Malik, Rita Laragianti, Azmy Restu Fauziah, Janua Sabrina, Ai Nurajijah, Dewi Sri Pertiwi, Bilqis Salbiyyah Fitriyani, Raihan Wahyu Pratama, Rifki Solehudin Kahfi, Leli Laelatul Ma'ripah, Eulisnawati Eulisnawati
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