Analysis of Speech Acts in the Advertising Language of Yakult Beverage Products on Television

Datika Azzahra Prasetya(1), Intan Sari Ramdhani(2),


(1) Universitas Muhammadiyah Tangerang
(2) Universitas Muhammadiyah Tangerang
Corresponding Author

Abstract


Speech act events are usually used to find out certain information, speech act events are marked by the presence of speakers and speech partners. The problems studied in this analysis are speech acts, locutions, illocutions and perlocutions contained in the advertisement for Indomie instant noodles on television. This research is important because in a production, advertising is an important aspect to boost product sales. The implementation of this study used a qualitative descriptive method with a pragmatic approach, the data from this study were the language of indomie instant noodle advertisements which were written and then analyzed. Data collection techniques used observing and note-taking techniques. Data was obtained by viewing and observing Indomie instant noodle advertisements, then recording data from the advertisements to be studied. The results of this study indicate that there are events of locutionary speech acts, illocutionary speech acts and perlocutionary speech acts.

Keywords


Advertising, Yakult Drink, Speech Acts, Pragmatics

References


Anggito, A, & Setiawan, J. (2018). Metodologi penelitian kualitatif.

Arifin, I., Maksum, M. N. R., & Muthoifin. (2022). Implementation of the Principles of Islamic Religious Education curriculum development at Al Hadi Mojolaban Sukoharjo Islamic Junior High School in 2021 / 2022. Jurnal Pendidikan Amartha, 1(2), 46–61.

Dewantara, J. A., Syamsuri, Efriani, Sulistyarini, Afandi, Agustian, Noviandra, R., & Nurgiansah, T. H. (2022). Implementasi Sikap Nasionalisme Terhadap Etika Bermedia Sosial. JPKN: Jurnal Pendidikan Kewarganegaraan, 6(2), 193–208.

Dewi, S., Listyowati, D., & Napitupulu, B. E. (2020). Sektor Infromal Dan Kemajuan Teknologi Infromasi Di Indonesia. Jurnal Mitra Manajemen, 11(1).

Elsha, D. D. (2019). Representasi Perempuan Dalam Film Spectre. Jurnal Pikma: Publikasi Ilmu Komunikasi Media Dan Cinema, 1(2).

Febriani, N. (2020). Efektivitas Strategi Komunikasi Pemasaran Celebrity Endorsement Di Instagram Terhadap Generasi Z. Manajemen Komunikasi, 5(2), 238–258.

Pick, M. (2021). Psychological ownership in social media influencer marketing. European Business Review, 33(1). https://doi.org/10.1108/EBR-08-2019-0165

Power, D. J., & Phillips-Wren, G. (2011). Impact of social media and Web 2.0 on decision-making. Journal of Decision Systems, 20(3). https://doi.org/10.3166/jds.20.249-261

Puspita, R., Muhamad, I., & Setyaningrum, N. D. B. (2022). Factors Affecting Students ’ Interest in Learning Dance in MTs Negeri 1 Prabumulih City. Jurnal Pendidikan Amartha, 1(2), 84–90.

Unzurna, F., Darsinah, & Rohmah, W. (2022). Management of Biology Learning in Integrating 21 st Century Skills at Muhammadiyah High School Special Program Kottabarat Surakarta. Jurnal Pendidikan Amartha, 1(2), 24–31.


Full Text: PDF

Article Metrics

Abstract View : 233 times
PDF Download : 188 times

DOI: 10.57235/aurelia.v2i1.218

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Datika Azzahra Prasetya, Intan Sari Ramdhani

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.