The Influence of Health Awareness and Product Knowledge on Intention to Purchase Lemonilo Instant Noodle Products Mediated by Attitude in Pekanbaru City
), Gatot Wijayanto(2), Aida Nursanti(3),
(1) Universitas Riau
(2) Universitas Riau
(3) Universitas Riau
Corresponding Author
Abstract
This research aims to determine the influence of health awareness and product knowledge on intention to buy Lemonilo Instant Noodle products, which is mediated by attitudes in Pekanbaru City. The research was conducted on the people of Pekanbaru City who know and understand the Lemonilo Instant Noodle product by distributing questionnaires to 140 respondents as a sample. The sampling technique used in this research is non-probability sampling with Purposive Sampling technique. The data analysis technique uses the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) using Smart-PLS Software version 3.2.9. The research results show that health awareness and product knowledge have a significant effect on attitudes towards Lemonilo Instant Noodle products in Pekanbaru City. Health awareness, product knowledge and attitudes have a significant influence on interest in purchasing Lemonilo Instant Noodle products in Pekanbaru City. Health awareness and product knowledge have a significant effect on intention to buy Lemonilo Instant Noodle products, which is mediated by attitude in Pekanbaru City.
Keywords
References
Abrar, M., Baig, S.A., Bashir, M., Shabbir, R. dan Ayub, M. (2018a), “Consumer Attitude and Purchase Intention towards Organic Textile Products”, Amazonia Investiga, Vol. 7 No. 17, pp. 472–485.
Badankebijakan.kemkes.go.id. (2018), Laporan Hasil Riset Kesehatan Dasar (Riskesdas), tersedia pada: http://www.badankebijakan.kemkes.go.id/laporan-hasil-riset-kesehatan-dasar-riskesdas/ (diakses 10 Januari 2023).
Çabuk, S., Tanrikulu, C. dan Gelibolu, L. (2014), “Understanding Organic Food Consumption: Attitude as a Mediator”, International Journal of Consumer Studies, Vol. 38 No. 4, pp. 337–345, doi: https://doi.org/10.1111/ijcs.12094.
Databoks.katadata.co.id. (2021), “Penjualan Ritel Mi Instan Terus Meningkat sejak 2015”, Databoks.Katadata.Co.Id, tersedia pada: https://databoks.katadata.co.id/datapublish/2021/11/26/penjualan-ritel-mi-instan-terus-meningkat-sejak-2015 (diakses 10 Januari 2023).
Databoks.katadata.co.id. (2022a), “10 Negara Paling Gemar Makan Mi Instan, Indonesia Urutan Berapa?”, Databoks.Katadata.Co.Id, tersedia pada: https://databoks.katadata.co.id/datapublish/2022/06/07/10-negara-paling-gemar-makan-mi-instan-indonesia-urutan-berapa (diakses 10 Januari 2023).
Databoks.katadata.co.id. (2022b), “No Gaet NCT, Compas Dashboard Temukan Penjualan Mi Instan Lemonilo Melonjak 154%”, Databoks.Katadata.Co.Id, tersedia pada: https://databoks.katadata.co.id/datapublish/2022/10/12/gaet-nct-compas-dashboard-temukan-penjualan-mi-instan-lemonilo-melonjak-154 (diakses 10 Januari 2023).
Databoks.katadata.co.id. (2023), “Indomie, Merek Mi Instan yang Paling Banyak Dikonsumsi Masyarakat Indonesia Setahun Terakhir”, Databoks.Katadata.Co.Id, tersedia pada: https://databoks.katadata.co.id/datapublish/2023/02/17/indomie-merek-mi-instan-yang-paling-banyak-dikonsumsi-masyarakat-indonesia-setahun-terakhir (diakses 6 Maret 2023).
Ernawati, S. (2019), “Pengaruh Etnosentrisme dan Product Knowledge terhadap Minat Beli Produk Tembe Mee Donggo”, Jurnal Distribusi, Vol. 7 No. 2, pp. 215–229, doi: https://doi.org/10.29303/distribusi.v7i2.92.
Firmansyah, A. (2018), Perilaku Konsumen (Sikap Dan Pemasaran), Deepublish, Yogyakarta.
Fitrianti, A. (2022), “Praktis, Mudah, dan Enak Ini Sederet Manfaat Mie Lemonilo yang Bisa Kamu Nikmati”, Lemonilo.Com, tersedia pada: https://www.lemonilo.com/amp/blog/praktis-mudah-dan-enak-ini-sederet-manfaat-mie-lemonilo-yang-bisa-kamu-nikmati (diakses 29 Maret 2023).
Ghozali, I. dan Latan, H. (2019), Partial Least Squares Konsep, Teknik, Dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris., 2nd ed., Universitas Diponegoro Semarang, Semarang.
Hair, J.J.F., Black, W.C., Babin, B.J. dan Anderson, R.E. (2010), Multivariate Data Analysis, 7th ed., Pearson Prentice Hall, New Jersey.
Hamid, R.S. dan Anwar, S.M. (2019), Stuctural Equation Modeling (SEM) Berbasis Varian: Konsep Dasar Dan Aplikasi Program SmartPLS 3.2.8 Dalam Riset Bisnis, PT Inkubator Penulis Indonesia, Jakarta.
Haryono, S. (2016), Metode SEM Untuk Penelitian Manajemen Dengan AMOS LISREL PLS, PT. Intermedia Personalia Utama, Bekasi.
Id.wikipedia.org. (2023), “Lemonilo”, Wikipedia, Id.wikipedia.org, Id.wikipedia.org, tersedia pada: https://www.lemonilo.com/ (diakses 7 Mei 2023).
Indriani, I.A.D., Rahayu, M. dan Hadiwidjojo, D. (2019), “The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable”, International Journal of Multicultural and Multireligious Understanding, Vol. 6 No. 2, pp. 627–635.
Irwan. (2017), Etika Dan Perilaku Kesehatan, CV Absolute Media, Yogyakarta.
Irwansyah, R., Listya, K., Setiorini, A., Hanika, I.M., Hasan, M., Utomo, K.P., Bairizki, A., et al. (2021), Perilaku Konsumen, Widina Bhakti Persada, Bandung.
Khan, R.K. dan Shafie, R. (2022), “Determinants of Purchase Intention of Organic Food From the Perspective of Academics in Bangladesh”, International Journal of Social Science Research (IJSSR), Vol. 4 No. 3, pp. 154–167.
Kotler, P. dan Keller, K.L. (2009), Manajemen Pemasaran, 13th ed., Erlangga, Jakarta.
Kotler, P. dan Keller, K.L. (2012), Marketing Management, 14th ed., Prentice Hall, New Jersey.
Kusuma, A.I., Haribowo, P. dan Prasetya, B. (2020), “The Influence of Promotion, Product Innovation, and Product Knowledge on Purchase Intention to Bakpia Jenang Product at CV Mubarokfood Cipta Delicia Kudus”, Admisi Dan Bisnis, Vol. 2 No. 3, pp. 189–200.
Kusuma, I.D. dan Untarini, N. (2014), “Pengaruh Pengetahuan Produk terhadap Niat Beli dengan Sikap Sebagai Variabel Intervening”, Jurnal Ilmu Manajemen, Vol. 2 No. 4, pp. 1573–1583.
Lemonilo.com. (2023), “Lemonilo Mi Instan”, Lemonilo.Com, tersedia pada: https://www.lemonilo.com/ (diakses 7 Mei 2023).
Ling, T.Y., Hoo, W.C., Ng, A.H.H. dan New, L.K. (2019), “Factor Affecting Purchase Intention of Health Supplement in Malaysia”, Inti Journal, Vol. 2019 No. 5.
Lismanizar dan Utami, S. (2018), “Pengaruh Keamanan Pangan, Kesadaran Kesehatan, Nilai yang Dirasakan dan Harga terhadap Niat Beli Makanan Cepat Saji pada Konsumen KFC di Kota Banda Aceh”, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, Vol. 3 No. 2, pp. 86–97.
Mahrinasari. (2020), Perilaku Konsumsi Produk Hijau: Perspektif Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Dan Theory of Consumer Behavior (TCV), Pusaka Media, Bandar Lampung.
Makarim, F.R. (2022), “Harus Tahu, Ini 7 Bahaya Makan Mi Instan Terlalu Sering”, Www.Halodoc.Com, tersedia pada: https://www.halodoc.com/artikel/harus-tahu-ini-7-bahaya-makan-mi-instan-terlalu-sering (diakses 10 Januari 2023).
Manopo, A., Tumbuan, W.J.F.A. dan Gunawan, E.M. (2021), “The Influence Of Product Knowledge On Green Purchase Intention, The Role Of Attitude As Mediating Variable”, Jurnal EMBA, Vol. 9 No. 4, pp. 851–864.
Nikenindya, A.S. dan Syarifah, D. (2022), “Pengaruh Persepsi Nilai Konsumen dan Kesadaran Kesehatan terhadap Intensi Membeli Makanan Organik”, Buletin Riset Psikologi Dan Kesehatan Mental (BRPKM), Vol. 2 No. 1, pp. 230–241, doi: https://doi.org/10.20473/brpkm.v2i1.32000.
Pacho, F. (2020), “What influences consumers to purchase organic food in developing countries ?”, British Food Journal, Vol. 112 No. 12, pp. 3695–3709, doi: https://doi.org/10.1108/BFJ-01-2020-0075.
Pekanbaru.go.id. (2020), “Profil Kota Pekanbaru”, Pekanbaru.Go.Id, tersedia pada: https://www.pekanbaru.go.id/p/menu/profil-kota (diakses 7 Mei 2023).
Pekanbarukota.bps.go.id. (2020), “Jumlah Penduduk menurut Kota Pekanbaru (Jiwa), 2016-2020”, Pekanbarukota.Bps.Go.Id, tersedia pada: https://pekanbarukota.bps.go.id/indicator/12/36/1/jumlah-penduduk-menurut-kecamatan-dan-jenis-kelamin-di-kota-pekanbaru.html (diakses 7 Mei 2023).
Peter, J.P. dan Olson, J.. (2010), Consumer Behavior & Marketing Strategy, 9th ed., McGraw-Hill, New York.
Priyatna, A.A. dan Athanasius, S.S. (2020), “Uji Peran Mediasi Sikap terhadap Produk pada Hubungan Faktor yang Mempengaruhi Minat Beli Produk”, Jurnal Manajemen, Vol. 12 No. 1, pp. 10–18.
Pua, S.P., Nuringwahyu, S. dan Zunaida, D. (2022), “Analisis Pengaruh Sikap Generasi Milenial terhadap Minat Beli Online (Studi Kasus pada Marketplace Facebook)”, JIAGABI, Vol. 11 No. 1, pp. 40–47.
Razak, M. (2016), Perilaku Konsumen, Alaudin University Press, Makassar.
Riptiono, S. (2017), “Hasrat Konsumen yang Meningkat (Binding Customer Desires)”, Jurnal Fokus Bisnis, Vol. 16 No. 2, pp. 82–92, doi: https://doi.org/10.32639/fokusbisnis.v16i2.166.
Sari, S.P. (2020), “Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen”, Psikoborneo: Jurnal Ilmiah Psikologi, Vol. 8 No. 1, p. 147, doi: https://doi.org/10.30872/psikoborneo.v8i1.4870.
Satriadi, Wanawir, Hendrayani, E., Siwiyanti, L. dan Nursaidah. (2021), Manajemen Pemasaran, Samudra Biru, Yogyakarta.
Schiffman, L. dan Kanuk, L.L. (2014), Perilaku Konsumen, 7th ed., PT Indeks Kelompok Gramedia, Jakarta.
Setiawati, H., Hartoyo dan Simanjuntak, M. (2018), “Analysis on Intention of Purchasing Organic Foods by the Undergraduate Students of IPB Using the Theory of Planned Behavior Approach”, Jurnal Manajemen & Agribisnis, Vol. 15 No. 2, pp. 198–207, doi: https://doi.org/10.17358/jma.15.2.198.
Siaputra, H. dan Isaac, E. (2020), “Pengaruh Attitude, Subjective Norm, dan Perceived Behavior Control terhadap Purchase Intention Makanan Sehat di Crunchaus Surabaya”, Jurnal Manajemen Perhotelan, Vol. 6 No. 1, pp. 9–18, doi: https://doi.org/10.9744/jmp.6.1.9-18.
Soelton, M., Rohman, F., Asih, D., Saratian, E.T.P. dan Wiguna, S.B. (2020), “Green Marketing That Effect the Buying Intention Healthcare Products”, European Journal of Business and Management, Vol. 12 No. 15, pp. 1–8, doi: https://doi.org/10.7176/EJBM/12-15-01.
Sugiyono. (2017), Metode Penelitian Bisnis, Alfabeta, Bandung.
Ully, S.R. (2020), “Mengapa Mie Instan Lemonilo Berbeda? Ini Fakta yang Kamu Harus Tahu”, Lemonilo.Com, tersedia pada: https://www.lemonilo.com/blog/mengapa-mie-instan-lemonilo-berbeda-ini-fakta-yang-kamu-harus-tahu (diakses 10 Januari 2023).
Wah, C.S. (2016), “Gender Differences in Eating Behaviour”, International Journal of Accounting & Business Management, Vol. 4 No. 2, pp. 116–121, doi: 10.24924/ijabm/2016.11/v4.iss2/116.121.
Wulandari, A.. S.A., Rahyuda, I.K. dan Yasa, N.N.K. (2015), “The Role of Attitude in Mediating Consumer Knowledge Influence Towards the Purchase Intention of Green Product”, Jurnal Dinamika Manajemen, Vol. 6 No. 2, pp. 133–144.
Yoshihiro, Y., Kuo, H.M. dan Shieh, C.J. (2019), “The Impact of Seniors’ Health Food Product Knowledge on the Perceived Value and Purchase intention”, Revista de Cercetare Si Interventie Sociala, Vol. 64, pp. 199–212, doi: https://doi.org/10.33788/rcis.64.16.
Article Metrics
Abstract View
: 10 times
Download : 10 times
DOI: 10.57235/jambu air.v3i1.1323
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Normala Deni, Gatot Wijayanto, Aida Nursanti
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
