The Influence of Flash Sale on Impulsive Buying Behavior Through the Shopee E-Commerce Application in PIPS FKIP University of Riau Students
(1) Erlina Manurung Mail (Universitas Riau, Indonesia)
(2) * Sri Kartikowati Mail (Universitas Riau, Indonesia)
(3) Hendripides Hendripides Mail (Universitas Riau, Indonesia)
*corresponding author

Abstract


The purpose of this study is to analyze the effect of flash sales on impulse buying behavior through the Shopee e-commerce application with the target of 126 students majoring in PIPS FKIP Universitas Riau class of 2021 as a research sample determined based on purposive sampling techniques. By using quantitative descriptive methods. The data were collected using a questionnaire instrument and analyzed with the T test. The results obtained were 0.000 < α 0.05, so it can be concluded that there is a positive and partially significant influence between partial flash sales on impulse buying behavior in students majoring in PIPS FKIP Riau University.


Keywords


Flash Sale, Impulsive Buying

   

DOI

https://doi.org/10.57235/jetish.v3i1.1098 		      

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