Pekanbaru City General Election Commission (KPU) Communication Strategy to Increase Political Participation of Beginner Voters in the 2024 Presidential Election
(1) Universitas Riau
(2) Universitas Riau
(3) Universitas Riau
Corresponding Author
Abstract
This research is motivated by KPU Regulation Number 10 of 2018 which contains methods of socialization in general elections carried out by the General Election Commission, both at central and regional levels. Of course, this KPU regulation can be a guide for the KPU in implementing strategies or ways to influence new voters to participate more actively in participating in the 2024 Presidential election. This research method is qualitative. The aim of this research is to find out the communication strategies used by the Pekanbaru KPU in increasing the participation of first-time voters in the 2024 presidential election. This research was carried out at the Pekanbaru KPU Office. To determine informants, the sampling method used was the Snowball sampling method. In this research, the researcher got 9 sources, including 2 KPU people, 5 PPK people, and 2 students from different schools. Based on the results of research with 9 sources, there are 4 strategies implemented by the Pekanbaru KPU in socializing the 2024 election, including face-to-face communication strategies, mass media communication strategies, props communication strategies, and creative media communication strategies. The strategy that was not implemented was the strategy of using democracy volunteers.
Keywords
References
Andik dan rekan (2017). "Tugas dan Wewenang Komisi Pemilihan Umum dalam Pemilihan Anggota Legislatif Kota Balikpapan Periode 2014-2019." Jurnal Ilmu Pemerintahan, 5(3), 1232-1235.
Asri (2022). "Strategi Komunikasi Organisasi dalam Membangun Semangat Kerja Pegawai Pusdiklat Tenaga Administrasi Kementerian Agama RI." Jurnal Ilmu Komunikasi, 27(3), 272-275.
Dewi dan kawan-kawan (2022). "Analisis Peran Komisi Pemilihan Umum (KPU) dalam Partisipasi Politik Masyarakat di Pilkada Serta Upaya Meminimalisir Golput." Jurnal Ilmu Politik Dan Pemerintahan, 8(1), 38-39.
Indarja (2018). "Evolusi Pemilihan Presiden Dan Wakil Presiden Di Indonesia." Jurnal Masalah-Masalah Hukum, 1, 63-70.
Kasuma dan rekan (2022). "Strategi Komunikasi Dinas Lingkungan Hidup Balikpapan pada Program Halte Sampah Di Kelurahan Gunung Bahagia." Jurnal Ilmu Komunikasi, 10(2), 43-44.
Maria (2020). "Upaya KPU dalam Meningkatkan Partisipasi Politik Pemilih Pemula pada Pilkada di Kabupaten Malaka Tahun 2020." Jurnal Poros Politik, 23-24.
Ni Ketut Arniti (2020). "Partisipasi Politik Masyarakat dalam Pemilihan Umum Legislatif di Kota Denpasar." Jurnal Ilmiah Dinamika Sosial, 4(2), 333-334.
Peraturan KPU Nomor 2 Tahun 2021 Tentang Tahapan, Program, dan Jadwal Penyelenggaraan Pemilihan Umum Tahun 2024 https://www.konsistensi.com/2014/03/mengatasi-angkettidak-valid.html
Peraturan KPU Nomor 2 Tahun 2023 tentang Kampanye: Peraturan ini mengatur tentang penggunaan alat peraga kampanye, termasuk alat peraga merchandise
Peraturan KPU Nomor 3 Tahun 2023 tentang Penyelenggaraan Pemungutan Suara: Peraturan ini mengatur tentang tata cara pencoblosan suara, termasuk untuk pemilih tunanetra
Rohmah (2019). "Partisipasi Politik Organisasi Massa dalam Pemilihan Kepala Daerah." Jurnal Adalah Buletin Hukum dan Keadilan, 3(4), 10-11.
Article Metrics
Abstract View : 55 timesPDF Download : 65 times
DOI: 10.57235/jetish.v3i2.3369
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Risky Aris Nanda S, Sri Erlinda, Indra Primahardani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.