The Influence of Gojek Food on Increasing Seblak Jeletet Sales

Authors

  • Mica Siar Meiriza Universitas Negeri Medan
  • Lidya Vanya F Sihombing Universitas Negeri Medan
  • Sarah Desnita Manihuruk Universitas Negeri Medan
  • Gebatania Pakpahan Universitas Negeri Medan
  • Kevin Daniel Sirait Universitas Negeri Medan

Keywords:

Technology Development, Digitalization, Online Ordering Platform, GoFood, Culinary Business, Digital Marketing, Sales Growth, Customer Service, Operational Efficiency.

Abstract

The development of technology and digitalization has brought significant changes to the culinary industry, particularly in food ordering and delivery systems. This study aims to analyze the impact of online ordering platforms, specifically GoFood, on increasing the sales of Seblak Jeletet Medan. The research method used is descriptive with a quantitative approach, involving interviews with business owners and an analysis of sales data before and after using GoFood. The results show that utilizing GoFood has had a positive impact on business growth, with an increase in the number of customers and daily revenue from IDR 200,000 to IDR 1,500,000–IDR 2,000,000. Additionally, the use of digital technology has improved operational efficiency and customer service quality. Digital marketing strategies through social media and GoFood promotions have proven effective in introducing products to a broader market. Therefore, culinary entrepreneurs are advised to leverage digital platforms to enhance their competitiveness and business growth.

References

Rianty, M., & Rahayu, P. F. (2021). Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19. Akuntansi Dan Manajemen, 16(2), 153-167.

Az-zahra, H. N., Tantya, V. A., & Apsari, N. C. (2021). Layanan onlinefooddeliverydalam membantu meningkatkan penjualan pada usaha mikro. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (JPPM), 2(2), 156.

Nugroho, BW, &Wijaksana, T.I. (2021). Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Penggunaan,danKualitasLayananElektronikterhadapKeputusanPenggunaanLayananGofoodpadaUMKMdiJalanSukabirusSekitarKawasanUniversitasTelkom.eProsidingManajemen, 8 (3).

Preasetianto,S., Mahda, F. B.,Kusuma, D.M.,&Cahya, A. D.(2021).Analisis LayananGo- Food Dalam Meningkatkan Penjualan Pada Umkm Kuliner Di Yogyakarta. JurnalIlmu Ekonomi JIE, 5(3), 461-471.

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Published

2025-04-30

Issue

Vol. 3 No. 1 (2025): April 2025

Section

Articles

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