NAILA IKA ANDHARINI; HENNI NOVIASARI; SRI WAHYUNI WILDAH. Pengaruh SEVENTEEN sebagai Brand Ambassador dan Korean Wave terhadap Purchase Decision melalui Brand Image. QISTINA: Jurnal Multidisiplin Indonesia, [S. l.], v. 5, n. 2, p. 17–26, 2026. DOI: 10.57235/qistina.v5i2.8752. Disponível em: https://rayyanjurnal.com/index.php/qistina/article/view/8752. Acesso em: 29 jul. 2026.