Naila Ika Andharini, Henni Noviasari, Sri Wahyuni Wildah. Pengaruh SEVENTEEN sebagai Brand Ambassador dan Korean Wave terhadap Purchase Decision melalui Brand Image. Jurnal Multidisiplin Indonesia [Internet]. 2026 Jul. 28 [cited 2026 Jul. 29];5(2):17-26. Available from: https://rayyanjurnal.com/index.php/qistina/article/view/8752