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Implementation of Corporate Social Responsibility (CSR) on Changes in Profitability at PT Unilever Tbk Indonesia

Ismi Hasanah(1), Khairani Alawiyah Matondang(2), Gustina Sari(3), Mhd Aldi Akbar(4),


(1) Universitas Negeri Medan
(2) Universitas Negeri Medan
(3) Universitas Negeri Medan
(4) Universitas Negeri Medan
Corresponding Author

Abstract


Multinational Companies located in a country definitely have them programs that are expected to be able to get the company involved directly in the existence of improvement and progress in wrong society the other is the Unilever company in Indonesia. The aim of this paper is to understand Unilever's form of social responsibility through its USLP program in Indonesia. In this paper we use a CSR approach to analyzing Unilever programs.


Keywords


Unilever, CSR, USLP Program

References


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DOI: 10.57235/aurelia.v3i1.1513

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Copyright (c) 2024 Ismi Hasanah, Khairani Alawiyah Matondang, Gustina Sari, Mhd Aldi Akbar

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