Analysis of the Influence of Digital Marketing Strategy on Company Competitiveness in the Free Market in Indonesia

Authors

  • Dwi Silfani Universitas Negeri Medan, Indonesia
  • Khairani Alawiyah Matondang Universitas Negeri Medan, Indonesia
  • Desi Syahrani Universitas Negeri Medan, Indonesia
  • Eza Syahbana Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.57235/aurelia.v3i1.1696

Keywords:

Digital Marketing, Competitiveness, Free Market

Abstract

This study aims to analyze Indonesia's economic growth in the context of a free market. . The methodology used involves collecting data and analyzing 2022-2023 import-export data, leading e-commerce sales, and the impact of digital marketing strategies on company competitiveness. The results show significant economic growth, with e-commerce and non-oil and gas exports playing an important role. Digital marketing strategies influence companies' competitiveness in an increasingly competitive market. This is important in the face of complex market dynamics. With this understanding, companies can make smart decisions in the face of challenges and opportunities in the free market.

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Published

2024-01-01

Issue

Vol. 3 No. 1 (2024): January 2024

Section

Articles

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