Analysis of the Influence of Digital Marketing Strategy on Company Competitiveness in the Free Market in Indonesia

Dwi Silfani(1), Khairani Alawiyah Matondang(2), Desi Syahrani(3), Eza Syahbana(4),


(1) Universitas Negeri Medan
(2) Universitas Negeri Medan
(3) Universitas Negeri Medan
(4) Universitas Negeri Medan
Corresponding Author

Abstract


This study aims to analyze Indonesia's economic growth in the context of a free market. . The methodology used involves collecting data and analyzing 2022-2023 import-export data, leading e-commerce sales, and the impact of digital marketing strategies on company competitiveness. The results show significant economic growth, with e-commerce and non-oil and gas exports playing an important role. Digital marketing strategies influence companies' competitiveness in an increasingly competitive market. This is important in the face of complex market dynamics. With this understanding, companies can make smart decisions in the face of challenges and opportunities in the free market.


Keywords


Digital Marketing, Competitiveness, Free Market

References


Adi Ahdiat. 2023. “Pengunjung Shopee Makin Banyak, Bagaimana E-Commerce Lain?” 11 Oktober. https://databoks.katadata.co.id/datapublish/2023/10/11/pengunjung-shopee-makin-banyak-bagaimana-e-commerce-lain.

Amam, Amam, and Supardi Rusdiana. 2021. “Pertanian Indonesia Dalam Menghadapi Persaingan Pasar Bebas.” Jurnal Agriovet 4(1): 37–68.

Azzahra, Firsta Reynalda, Najamuddin Khairur Rijal, and Devita Prinanda. 2022. “Dampak Ekspor-Impor Terhadap Pertumbuhan Ekonomi Di Kawasan Perdagangan Bebas Dan Pelabuhan Bebas (KPBPB) Batam.” NeoRespublica: Jurnal Ilmu Pemerintahan 4(1): 69–82. https://neorespublica.uho.ac.id/index.php/journal/article/view/16/6.

Bank Indonesia. 2022. “Bank Indonesia Proyeksikan Pertumbuhan Ekonomi 4,5-5,3% Dan Inflasi Akan Kembali Ke Dalam Sasaran 3,0±1% Pada Tahun 2023.” 30 November 2022. https://www.bi.go.id/id/publikasi/ruang-media/news-release/Pages/sp_2432222.aspx.

Denney, Andrew S., and Richard Tewksbury. 2013. “How to Write a Literature Review.” Journal of Criminal Justice Education 24(2): 218–34.

Indonesia, Media publik. 2023. “Pengguna Internet Indonesia Paling Banyak Usia Berapa?” 3 Oktober 2023. https://indonesia.go.id/mediapublik/detail/2093#:~:text=Berdasarkan hasil survei Asosiasi Penyelenggara,orang pada periode 2022-2023.

Kementrian Perdagangan. 2023. “Total Ekspor Impor.” https://satudata.kemendag.go.id/data-informasi/perdagangan-luar-negeri/ekspor-impor.

Malik, Imam. 2020. “Strategi Perencanaan Dan Pengembangan Bisnis Dalam Menghadapi Perdagangan Bebas Masyarakat Ekonomi Asean.” Negotium: Jurnal Ilmu Administrasi Bisnis 3(1): 39. https://ojs.unimal.ac.id/na/article/view/3051.

Nara, Rosmadi Maskarto Lucky. 2014. “Industri Kreatif Dalam Menghadapi Pasar Bebas ASEAN Tahun 2015.” Jurnal Wawasan Yuridika 30(1): 97–105. https://ejournal.sthb.ac.id/index.php/jwy/article/view/77/57.

Wirapraja, Alexander, Novi Tri Hariyanti, and Handy Aribowo. 2023. “Kajian Literatur Dampak Dan Pengaruh Digital Influencer Marketing Terhadap Perkembangan Strategi Bisnis.” KONSTELASI: Konvergensi Teknologi dan Sistem Informasi 3(1): 37–47.


Full Text: PDF

Article Metrics

Abstract View : 113 times
PDF Download : 174 times

DOI: 10.57235/aurelia.v3i1.1696

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Dwi Silfani, Khairani Alawiyah Matondang, Desi Syahrani, Eza Syahbana

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.