MSME Product Marketing Strategy Through the Implementation of Digital Marketing in Ancolmekar Village

Authors

  • Arif Firmansyah Universitas Islam Nusantara, Indonesia
  • Shifa Lestari Universitas Islam Nusantara, Indonesia
  • Hayatun Hayatun Universitas Islam Nusantara, Indonesia
  • Intan Puspitasari Universitas Islam Nusantara, Indonesia
  • Delia Nur Ramdaniah Universitas Islam Nusantara, Indonesia
  • Viana Lifianty Putri Universitas Islam Nusantara, Indonesia
  • Putri Welis Hastian Universitas Islam Nusantara, Indonesia
  • Ikhsan Ali Sutarya Universitas Islam Nusantara, Indonesia
  • Wildan Abdul Kholik Universitas Islam Nusantara, Indonesia
  • Muhammad Mufid Muhaedi Universitas Islam Nusantara, Indonesia
  • Muhammad Yuda Hasan Universitas Islam Nusantara, Indonesia

DOI:

https://doi.org/10.57235/aurelia.v4i1.4265

Keywords:

micro, small and medium enterprises (UMKM), marketing, digital marketing

Abstract

This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing strategies in Ancolmekar Village. This research uses a qualitative descriptive method, with data collected through interviews, observation and documentation. Research findings reveal that digital marketing has a positive impact on sales and profits of UMKM. Various digital strategy methods that are successful in promoting products" or "Efficient online marketing that successfully achieves targets, such as the use of social media and developing logos or labels, also provide benefits for UMKM entrepreneurs.

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Published

2024-12-30

Issue

Vol. 4 No. 1 (2025): January 2025

Section

Articles

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