Optimizing the Potential of Local MSMEs to Improve the Economy of Rancakole Village Through the MSME Festival

Authors

  • Miftahul Malik Universitas Islam Nusantara, Indonesia
  • Rita Laragianti Universitas Islam Nusantara, Indonesia
  • Azmy Restu Fauziah Universitas Islam Nusantara, Indonesia
  • Janua Sabrina Universitas Islam Nusantara, Indonesia
  • Ai Nurajijah Universitas Islam Nusantara, Indonesia
  • Dewi Sri Pertiwi Universitas Islam Nusantara, Indonesia
  • Bilqis Salbiyyah Fitriyani Universitas Islam Nusantara, Indonesia
  • Raihan Wahyu Pratama Universitas Islam Nusantara, Indonesia
  • Rifki Solehudin Kahfi Universitas Islam Nusantara, Indonesia
  • Leli Laelatul Ma'ripah Universitas Islam Nusantara, Indonesia
  • Eulisnawati Eulisnawati Universitas Islam Nusantara, Indonesia

DOI:

https://doi.org/10.57235/aurelia.v4i1.4274

Keywords:

KKN, MSME Festival, Economic Development

Abstract

Real Work Lecture (KKN) activities are an important part of higher education in Indonesia which integrates academic theory with direct practice in society. In its implementation in Rancakole Village, Arjasari District, Bandung Regency, UNINUS KKN group 36 students focused on developing the local economy through the MSME Festival. This festival was held as a response to the economic problems experienced by housewives in RW 20, who have the skills to process agricultural produce into food products but experience difficulties in marketing and capital. The approach applied in this activity includes participatory-based community empowerment and local potential. The results of this activity show an improvement in the community’s economy, increased creativity in product development, and the opening of wider market access. However, challenges such as limited capital and knowledge of digital technology are still obstacles that need to be overcome through long-term solutions, such as the formation of cooperatives and further training.

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References

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Published

2024-12-30

Issue

Vol. 4 No. 1 (2025): January 2025

Section

Articles

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