Pelatihan Bisnis Online Karang Taruna untuk Pengembangan UMKM di Dusun Polaman, Bantul
(1) Bambang Robi'in Mail (Prodi Informatika, Fakultas Teknologi Industri, Universitas Ahmad Dahlan, Indonesia)
(2) * Nabila Na'ma Aisa Mail (Prodi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Ahmad Dahlan, Indonesia)
(3) Beni Suhendra Winarso Mail (Prodi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Ahmad Dahlan, Indonesia)
(4) Gibbran Prathisara Mail (Prodi Ilmu Komunikasi, Fakultas Sastra, Budaya dan Komunikasi, Universitas Ahmad Dahlan, Indonesia)
(5) Sheraton Pawestri Mail (Prodi Informatika, Fakultas Teknologi Industri, Universitas Ahmad Dahlan, Indonesia)
*corresponding author

Abstract


Abstract

 

This community service aims to empower Karang Taruna Krida Remaja in Dusun Polaman, Bantul, through online business training and digital-based MSME development. The activities were conducted from February to March 2025, consisting of four main training sessions: digital marketing, e-commerce, capacity building for Karang Taruna, and product and marketing research. The methods included training, mentoring, observation, and evaluation. Results showed significant improvement in digital marketing skills and content creation, as well as Karang Taruna’s role as a marketing hub for MSMEs. This program supports the development of a digital village and reduces youth unemployment. Follow-up recommendations include advanced training and collaboration with local government and private sectors to provide technological facilities. This service contributes to youth economic independence and MSME development in rural areas.

Keywords: Karang Taruna, MSMEs, online business, digital marketing, youth empowerment.

 

Abstrak

 

Pengabdian masyarakat ini bertujuan memberdayakan Karang Taruna Krida Remaja Dusun Polaman, Bantul, melalui pelatihan bisnis online dan pengembangan UMKM berbasis digital. Kegiatan berlangsung Februari–Maret 2025 dengan empat pelatihan utama: digital marketing, e-commerce, peningkatan kapasitas Karang Taruna, dan riset produk serta pemasaran. Metode meliputi pelatihan, pendampingan, observasi, dan evaluasi. Hasil menunjukkan peningkatan signifikan kemampuan digital marketing dan pembuatan konten, serta peran Karang Taruna sebagai hub pemasaran UMKM. Program ini mendukung pengembangan kampung digital dan mengurangi pengangguran pemuda. Rekomendasi tindak lanjut mencakup pelatihan lanjutan dan kolaborasi dengan pemerintah desa serta pihak swasta untuk penyediaan fasilitas teknologi. Pengabdian ini berkontribusi pada kemandirian ekonomi pemuda dan pengembangan UMKM di wilayah pedesaan.

Kata kunci: Karang Taruna, UMKM, bisnis online, digital marketing, pemberdayaan pemuda


Keywords


Karang Taruna, MSMEs, online business, digital marketing, youth empowerment.

   

DOI

https://doi.org/10.57235/aurelia.v5i1.6126 		      

Article metrics

10.57235/aurelia.v5i1.6126 Abstract views : 0 | PDF views : 0

   

Cite

How to cite item
   

Full Text

Download

References


Aditya, R., & Rusdianto, R. Y. (2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(2), 96–102. https://doi.org/https://doi.org/10.55606/jppmi.v2i2.386

Hendrawan, S. A., Afdhal Chatra, Nurul Iman, Soemarno Hidayatullah, & Degdo Suprayitno. (2024). Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management. Jurnal Informasi Dan Teknologi, 6, 141–149. https://doi.org/10.60083/jidt.v6i2.551

INDEF. (2024). PeranPlatformDigitalTerhadapPengembanganUmkmDiIndonesia. 10–40.

International Labour Organization. (2023). World and Social Outlook Employment Trends 2023.

Khairani, L., Ramlan, R., & Pulungan, D. R. (2021). Economic empowerment based on the strengthening of social capital in the implementation of village-owned enterprises. Masyarakat, Kebudayaan Dan Politik, 34(2), 209. https://doi.org/10.20473/mkp.v34i22021.209-220

Purwito, L., Sucipto, Zulkarnain, & Widyaswari, M. (2024). PENGEMBANGAN UMKM MELALUI PROGRAM INKUBASI. Community Development Journal, 5(5), 10207–10215.

Usman, F., Syahran, Hidayat, N., Novita, M., & Tunaima, N. (2024). Digitalisasi Pemasaran dan Pemberdayaan UMKM: Upaya Meningkatkan Ekonomi Desa Liagu, Sekatak, Bulungan. Community Engagement & Emergence Journal, 5(3), 387–398.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Bambang Robi'in, Nabila Na'ma Aisa, Beni Suhendra Winarso, Gibbran Prathisara, Sheraton Pawestri

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.