Transformasi Digital dan Keberlanjutan dalam Bisnis Kreatif: Analisis Media Sosial, FinTech, dan Dinamika Industri Hiburan di Era Ekonomi Sirkular

Authors

  • Paramita Hapsari Akademi Komunikasi SAE Indonesia, Indonesia

DOI:

https://doi.org/10.57235/aurelia.v5i1.7851

Keywords:

Transformasi Digital, Industri Kreatif, Industri Hiburan, Bisnis Kreatif, Perilaku Konsumen

Abstract

Transformasi digital yang cepat telah mengubah dinamika industri kreatif dan hiburan, mendorong peluang sekaligus tantangan baru. Penelitian ini bertujuan untuk menganalisis dampak transformasi digital dan keberlanjutan dalam bisnis kreatif, serta interaksi antara elemen-elemen ini terhadap perilaku konsumen dan strategi bisnis. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus multipel, mengumpulkan data melalui wawancara mendalam, observasi lapangan, dan diskusi kelompok. Studi ini juga menemukan bahwa FinTech dan media sosial memainkan peran penting dalam meningkatkan visibilitas dan penjualan industri kreatif sementara ekonomi sirkular dan keberlanjutan mulai dimasukkan ke dalam praktik bisnis. Selain itu, penelitian ini menemukan bahwa ada perbedaan antara kemungkinan digitalisasi dan penerapan di pasar, yang menunjukkan bahwa strategi yang lebih efektif diperlukan untuk memanfaatkan peluang perubahan dalam industri kreatif.

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Published

2026-01-31

Issue

Vol. 5 No. 1 (2026): January 2026

Section

Articles

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