Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Rumah Makan Padang Jaya di Era Modern

Authors

  • Adelina Lubis Universitas Medan Area, Indonesia
  • T Teviana Universitas Negeri Medan, Indonesia
  • Tesya Lola Otovia Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.57235/mantap.v3i1.5615

Keywords:

pemasaran digital, daya saing, UMKM kuliner, media sosial, strategi bisnis

Abstract

Di era digital, persaingan bisnis dalam bidang kuliner sangat ketat, hal ini membuat rumah makan perlu beradaptasi dengan strategi pemasaran yang jauh lebih modern. Penelitian ini bertujuan untuk melihat bagaimana pemasaran digital bisa membantu meningkatkan daya saing pada Rumah Makan Padang Jaya. Metode yang digunakan dalam penelitian adalah pendekatan kualitatif dengan analisis dari jurnal dan wawancara. Hasil penelitian menunjukkan bahwa penggunaan media sosial dan aplikasi layanan pesan-antar seperti gojek, grab dan shopee food dapat meningkatkan jumlah pelanggan dan menjadikan bisnis lebih dikenal oleh masyarakat. Dengan strategi pemasaran digital yang tepat, rumah makan bisa berkembang dan bersaing dengan lebih baik di pasar yang kini semakin kompetitif.

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Published

2025-03-27

How to Cite

Lubis, A., Teviana, T., & Otovia, T. L. (2025). Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Rumah Makan Padang Jaya di Era Modern. Journal of Management Accounting, Tax and Production, 3(1), 175–182. https://doi.org/10.57235/mantap.v3i1.5615

Issue

Vol. 3 No. 1 (2025): Maret 2025

Section

Articles

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