Analisis Strategi Pengembangan Industri Peternakan Kambing Peranakan Etawa “Fathur Farm” di Kecamatan Tambang Kabupaten Kampar

Authors

  • Justisia Amru Coryna Universitas Riau, Indonesia
  • Jahrizal Jahrizal Universitas Riau, Indonesia
  • Mardiana Mardiana Universitas Riau, Indonesia

DOI:

https://doi.org/10.57235/jclhr.v1i2.5458

Keywords:

Industri, Strategi Pengembangan, Peternakan, Kambing Peranakan Etawa, Kabupaten Kampar

Abstract

Persaingan dalam dunia usaha sangatlah sengit, sehingga para pelaku bisnis harus mampu merancang strategi pemasaran yang efektif agar produk mereka tetap bertahan di pasar, meskipun menghadapi perubahan zaman dan meningkatnya jumlah pesaing. Studi penelitian ini bertujuan untuk mengetahui strategi pengembangan apa yang paling efektif dan paling tepat yang dapat digunakan oleh perusahaan yang bergerak di industri peternakan kambing “Fathur Farm”. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Metode yang digunakan merupakan analisis SWOT, yang mana cara pengumpulan data dengan cara melakukan observasi dan wawancara dengan metode purposive sampling dan pengumpulan data dengan mencari sumber data dari beberapa sumber seperti jurnal, artikel ataupun  riset-riset yang sudah ada sebelumnya.

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References

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Published

2026-03-12

How to Cite

Coryna, J. A., Jahrizal, J., & Mardiana, M. (2026). Analisis Strategi Pengembangan Industri Peternakan Kambing Peranakan Etawa “Fathur Farm” di Kecamatan Tambang Kabupaten Kampar. Journal of Constitutional, Law and Human Rights, 1(2), 468–474. https://doi.org/10.57235/jclhr.v1i2.5458

Issue

Vol. 1 No. 2 (2025): September 2025

Section

Articles

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