Analisis Logistik PT Coca-Cola: Strategi dan Tantangan dalam Rantai Pasokan di Indonesia

Authors

  • Novita Nurkhasanah Universitas Trisakti, Indonesia
  • Rowlan Takaya Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.57235/hemat.v2i1.4916

Keywords:

Logistik, PT Coca-Cola, rantai pasokan, strategi logistik, tantangan manajemen, distribusi, efisiensi logistik

Abstract

Logistik merupakan elemen kunci dalam operasional bisnis perusahaan multinasional seperti PT Coca-Cola, yang beroperasi di berbagai negara dengan rantai pasokan yang kompleks. Tujuan dari penelitian ini adalah untuk menganalisis strategi logistik dan tantangan manajemen rantai pasokan yang di terapkan oleh PT Coca-Cola di Indonesia. Metodologi yang digunakan adalah pendekatan kualitatif, penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi efisiensi logistik dan memberikan rekomendasi perbaikan. Meskipun temuan menunjukkan bahwa PT Coca-Cola telah menerapkan berbagai strategi logistik yang efisien, terdapat juga tantangan seperti fluktuasi permintaan dan masalah distribusi masih memerlukan perhatian lebih lanjut.

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References

Christopher, M. (2016). Logistics & Supply Chain Management. Pearson Education Limited.

Coca-Cola Amatil. (2020). Annual Report 2020. PT Coca-Cola Amatil Indonesia.

Harland, C. M. (1996). "Supply Chain Management: Relationships, Chains, and Networks." International Journal of Operations & Production Management, 16(2), 44-62.

Mangan, J., Lalwani, C., & Butcher, T. (2016). Global Logistics and Supply Chain Management. Wiley.

PT Coca-Cola Indonesia. (2023). Laporan Keberlanjutan Coca-Cola Indonesia 2023.

Tewari, S. (2015). Logistics and Supply Chain Management: A Guide to Effective Solutions. Global Research Publications.

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Published

2025-01-29

How to Cite

Nurkhasanah, N., & Takaya, R. (2025). Analisis Logistik PT Coca-Cola: Strategi dan Tantangan dalam Rantai Pasokan di Indonesia. Journal of Humanities Education Management Accounting and Transportation, 2(1), 84–91. https://doi.org/10.57235/hemat.v2i1.4916

Issue

Vol. 2 No. 1 (2025): Februari 2025

Section

Articles

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