Lingkungan Pemasaran Bank

Authors

  • Samsul Bahri Sekolah Tinggi Agama Islam Negeri Bengkalis, Indonesia
  • Violla Marchella Sekolah Tinggi Agama Islam Negeri Bengkalis, Indonesia
  • Joni Hendra Sekolah Tinggi Agama Islam Negeri Bengkalis, Indonesia

DOI:

https://doi.org/10.57235/bima.v2i1.4946

Keywords:

Bank

Abstract

Lingkungan pemasaran bank merupakan faktor penting yang mempengaruhi strategi pemasaran dan kinerja bank. Dalam konteks persaingan yang semakin ketat, pemahaman yang mendalam tentang lingkungan ini menjadi krusial bagi bank untuk dapat beradaptasi dan memenuhi kebutuhan nasabah. Penelitian ini bertujuan untuk menganalisis elemen-elemen lingkungan pemasaran bank, termasuk faktor ekonomi, sosial, teknologi, dan regulasi. Metode yang digunakan adalah studi literatur dan analisis data sekunder dari laporan tahunan bank dan survei industri. Hasil penelitian menunjukkan bahwa bank yang mampu beradaptasi dengan perubahan lingkungan pemasaran, terutama dalam hal digitalisasi dan regulasi, cenderung memiliki kinerja yang lebih baik. Kesimpulan dari penelitian ini menekankan pentingnya pemantauan terus-menerus terhadap lingkungan pemasaran untuk merumuskan strategi yang efektif.

References

Accenture. (2021). The Future of Banking: How Digital Transformation is Reshaping the Industry. Retrieved from https://www.accenture.com/us-en/insights/banking/future-banking

Arner, D. W., Barberis, J., & Buckley, R. P. (2020). Fintech, Regtech, and the Reconceptualization of Financial Regulation. Northwestern Journal of International Law & Business, 40(3), 381-420. https://scholarlycommons.law.northwestern.edu/njilb/vol40/iss3/4

Bofondi, M., & Gobbi, G. (2020). The Impact of Digital Innovation on the Banking Sector: Evidence from Italy. Journal of Banking and Finance, 113, 105754. https://doi.org/10.1016/j.jbankfin.2020.105754

Deloitte. (2022). 2022 Banking Industry Outlook: Navigating the Path to Recovery. Retrieved from https://www2.deloitte.com/us/en/pages/financial-services/articles/banking-industry-outlook.html

Financial Stability Board. (2022). Regulatory Approaches to Fintech: A Global Perspective. Retrieved from https://www.fsb.org/wp-content/uploads/P191022.pdf

Ghosh, S., & Ghosh, D. (2021). The Role of Digital Banking in Financial Inclusion: Evidence from Emerging Economies. Journal of Financial Services Research, 60(1), 1-21. https://doi.org/10.1007/s10693-021-00340-0

KPMG. (2021). Global Banking Perspectives: The Future of Banking in a Digital World. Retrieved from https://home.kpmg/xx/en/home/insights/2021/10/global-banking-perspectives.html

McKinsey & Company. (2022). Global Banking Annual Review 2022: The Future of Banking. Retrieved from https://www.mckinsey.com/industries/financial-services/our-insights/global-banking-annual-review-2022

PWC. (2020). Banking on the Future: The Digital Transformation of Banking. Retrieved from https://www.pwc.com/gx/en/industries/financial-services/publications/banking-on-the-future.html

Rojas, C., & Moya, M. (2021). The Influence of Digital Transformation on Banking Customer Experience. Journal of Business Research, 124, 511-520. https://doi.org/10.1016/j.jbusres.2020.11.045

S&P Global. (2023). 2023 Banking Outlook: Trends and Opportunities. Retrieved from https://www.spglobal.com/marketintelligence/en/news-insights/research/2023-global-banking-outlook

Statista. (2022). Digital Banking: Statistics and Facts. Retrieved from https://www.statista.com/topics/871/online-banking/

Thakor, A. V. (2020). Fintech and Banking: What Do We Know? Journal of Financial Intermediation, 41, 100833. https://doi.org/10.1016/j.jfi.2019.100833

World Bank. (2021). Financial Inclusion Overview. Retrieved from https://www.worldbank.org/en/topic/financialinclusion/overview

Zhang, Y. (2022). The Impact of Fintech on Traditional Banking: A Study of the Banking Sector. International Journal of Financial Studies, 10(1), 5. https://doi.org/10.3390/ijfs10010005

Downloads

Published

2025-02-27

Issue

Vol. 2 No. 1 (2025): Januari 2025

Section

Articles

Citation Check

License

  1. Authors certify that the work reported here has not been published before and contains no materials the publication of which would violate any copyright or other personal or proprietary right of any person or entity.
  2. Authors dont transfer or license the copyright of publishing to BIMA: Journal of Business Inflation Management and Accounting Research to publish the article in any media format, to share, to disseminate, to index, and to maximize the impact of the article in any databases.
  3. Authors hereby dont agree to transfer a copyright for publishing to BIMA: Journal of Business Inflation Management and Accounting a Publisher of the manuscript. 
  4. Authors reserve the following: 
    1. all proprietary rights other than copyright such as patent rights; 
    2. the right to use all or part of this article in future works of our own such as in books and lectures;
    3. use for presentation in a meeting or conference and distributing copies to attendees; 
    4. use for internal training by author's company;
    5. distribution to colleagues for their research use;
    6. use in a subsequent compilation of the author's works;
    7. inclusion in a thesis or dissertation;
    8. reuse of portions or extracts from the article in other works (with full acknowledgement of final article);
    9. preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article); and
    10. voluntary posting on open web sites operated by author or author’s institution for scholarly purposes, but it should follow the open access license of Creative Common CC BY-NC License.