Pengaruh E-Service Quality dan Kepercayaan Pelanggan Terhadap Minat Beli pada Aplikasi E-Commerce Tiktok Shop

Authors

  • Niken Amalia Pratiwi Universitas Panca Sakti Bekasi, Indonesia
  • Rhoma Iskandar Universitas Panca Sakti Bekasi, Indonesia
  • Darmeinis Universitas Panca Sakti Bekasi, Indonesia

DOI:

https://doi.org/10.57235/bima.v4i1.9171

Keywords:

E-Service Quality, Kepercayaan Pelanggan, Minat Beli, TikTok Shop.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-Service Quality dan Kepercayaan Pelanggan terhadap Minat Beli pada aplikasi e-commerce TikTok Shop. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini berjumlah 150 pengguna TikTok Shop yang memenuhi kriteria penelitian, sedangkan sampel sebanyak 109 responden ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert 1–5. Analisis data menggunakan regresi linear berganda yang didukung oleh uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh positif dan signifikan terhadap Minat Beli. Kepercayaan Pelanggan juga berpengaruh positif dan signifikan terhadap Minat Beli. Secara simultan, E-Service Quality dan Kepercayaan Pelanggan berpengaruh positif dan signifikan terhadap Minat Beli pada aplikasi TikTok Shop. Dengan demikian, semakin baik kualitas layanan elektronik dan semakin tinggi tingkat kepercayaan pelanggan, maka semakin tinggi pula minat konsumen untuk melakukan pembelian melalui TikTok Shop.

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Published

2026-10-31

Issue

Vol. 4 No. 1 (2027): Januari 2027

Section

Articles

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