Pengembangan Tata Kelola Manajemen Keuangan, Produksi, dan Pemasaran pada UMKM Rumah Lemon

Authors

  • Alvi Nabila Universitas Muhammadiyah Riau, Indonesia
  • Siti Samsiah Universitas Muhammadiyah Riau, Indonesia
  • Dhea Rahman Putri Universitas Muhammadiyah Riau, Indonesia
  • May Inggri Br Sihombing Universitas Muhammadiyah Riau, Indonesia

DOI:

https://doi.org/10.57235/jcrd.v1i2.3468

Keywords:

Pemasaran Digital, Pengembangan Usaha, Rumah Lemon, Tata Kelola Produksi, UMKM

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) memegang peran krusial dalam perekonomian Indonesia, berkontribusi sekitar 60% dari PDB dan menyerap lebih dari 90% tenaga kerja. Rumah Lemon, sebuah UMKM yang memproduksi sari jeruk lemon, menghadapi berbagai tantangan seperti pengelolaan arus kas, efisiensi produksi, dan pemasaran digital. Melalui bantuan modal dari PLN dan pelatihan yang intensif, Rumah Lemon berhasil meningkatkan kapasitas produksi dan kualitas produk serta memperluas jangkauan pasar melalui strategi pemasaran yang mencakup kerjasama lokal dan pemanfaatan media sosial. Evaluasi berkelanjutan diperlukan untuk memastikan pertumbuhan usaha yang optimal.

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References

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Rivaldo, Samsiah, S., & Marlina, E. (2023). Pengelolaan Keuangan Usaha Mikro Kecil Dan Menengah Pada Umkm Rumah Makan Dan Restoran Di Kota Pekanbaru. Sneba, 3, 79–88.

Samsiah, S., & Lawita, N. F. (2017). Review the Readiness of MSMEs in Indonesia Compliance with Accounting Standards Micro, Small and Medium Enterprise (SAK EMKM). Jurnal Akuntansi Dan Ekonomika, 7(2), 115–120.

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Published

2024-10-28

How to Cite

Nabila, A., Samsiah, S., Putri, D. R., & Sihombing, M. I. B. (2024). Pengembangan Tata Kelola Manajemen Keuangan, Produksi, dan Pemasaran pada UMKM Rumah Lemon. Journal of Citizen Research and Development, 1(2), 407–412. https://doi.org/10.57235/jcrd.v1i2.3468

Issue

Vol. 1 No. 2 (2024): November 2024

Section

Articles

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