Faktor-Faktor yang Mempengaruhi Kesuksesan Usaha Kecil dan Menengah (UKM)

Authors

  • Naomi Olivia Br Manurung Universitas Negeri Medan
  • Yofanus Pakpahan Universitas Negeri Medan
  • Rotua F N Simanjuntak Universitas Negeri Medan
  • M Hadi Pratama Universitas Negeri Medan
  • M Aqsa Sitompul Universitas Negeri Medan

Keywords:

Kesuksesan UKM

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kesuksesan Usaha Kecil dan Menengah (UKM) di Indonesia. Dalam konteks ekonomi nasional, UKM berperan penting dalam penciptaan lapangan kerja dan pertumbuhan ekonomi. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan populasi UKM di Jakarta, yang melibatkan 60 responden. Hasil analisis menunjukkan bahwa keterbatasan modal, metode pemasaran, dan manajemen memiliki pengaruh signifikan terhadap pertumbuhan UKM. Keterbatasan modal berdampak negatif pada kemampuan ekspansi dan investasi, sementara pemasaran digital dan word-of-mouth terbukti efektif dalam meningkatkan penjualan. Manajemen yang baik juga berkontribusi positif terhadap kinerja UKM. Penelitian ini merekomendasikan agar UKM mencari sumber pendanaan alternatif dan mengoptimalkan pemasaran digital serta pelatihan manajemen.

References

Drucker, P. (1999). Management Challenges for the 21st Century. Harper Business.

Kaplan, R. S., & Norton, D. P. (2001). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Nurhasanah, E. N. (2008). Pengaruh Lokasi dan Kreativitas Terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) di Kawasan Wisata Gentala Arasy di Kawasan Wisata Gentala Arasy di Kawasan Wisata Gentala Arasy di Kawasan Wisata Gentala Arasy kota jambi. Jurnal Sains Sosio Humaniora, vol.7, 1-25.

Schroeder, R. (2009). Operations Management: Contemporary Concepts and Cases. McGraw-Hill.

UKM, K. (2014). Perkembangan Data Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar (UB) Tahun 2012-2013.

Downloads

Published

2024-11-30

Issue

Vol. 1 No. 2 (2024): Desember 2024

Section

Articles

License

  1. Authors certify that the work reported here has not been published before and contains no materials the publication of which would violate any copyright or other personal or proprietary right of any person or entity.
  2. Authors dont transfer or license the copyright of publishing to JETBUS Journal of Education Transportation and Business Research to publish the article in any media format, to share, to disseminate, to index, and to maximize the impact of the article in any databases.
  3. Authors hereby dont agree to transfer a copyright for publishing to JETBUS Journal of Education Transportation and Business a Publisher of the manuscript. 
  4. Authors reserve the following: 
    1. all proprietary rights other than copyright such as patent rights; 
    2. the right to use all or part of this article in future works of our own such as in books and lectures;
    3. use for presentation in a meeting or conference and distributing copies to attendees; 
    4. use for internal training by author's company;
    5. distribution to colleagues for their research use;
    6. use in a subsequent compilation of the author's works;
    7. inclusion in a thesis or dissertation;
    8. reuse of portions or extracts from the article in other works (with full acknowledgement of final article);
    9. preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article); and
    10. voluntary posting on open web sites operated by author or author’s institution for scholarly purposes, but it should follow the open access license of Creative Common CC BY-NC License.