Pengaruh Sikap Pantang Menyerah Asta Black Clover terhadap Motivasi Menonton Generasi Z Jakarta Selatan
DOI:
https://doi.org/10.57235/jetbus.v3i2.9324Keywords:
Sikap pantang menyerah, Motivasi menonton, Black Clover, Generasi ZAbstract
Anime telah menjadi bagian dari konsumsi hiburan digital Generasi Z, tetapi kajian yang menjelaskan peran nilai karakter fiksi, khususnya sikap pantang menyerah, dalam mendorong motivasi menonton masih terbatas. Penelitian ini dilakukan karena karakter Asta dalam anime Black Clover secara konsisten menampilkan kerja keras, optimisme, dan keberanian sehingga relevan diuji sebagai pendorong motivasi menonton. Tujuan penelitian ini adalah mengetahui pengaruh sikap pantang menyerah karakter Asta terhadap motivasi menonton Generasi Z di Jakarta Selatan. Penelitian menggunakan metode kuantitatif dengan desain kausal-asosiatif karena tujuan penelitian menuntut pengukuran besar pengaruh antarvariabel secara statistik. Data dikumpulkan melalui kuesioner daring berskala Likert dari 96 responden berusia 19–25 tahun yang dipilih dengan purposive sampling, kemudian dianalisis menggunakan IBM SPSS Statistics versi 20 melalui uji validitas, reliabilitas, normalitas, regresi linear sederhana, uji t, dan koefisien determinasi. Hasil menunjukkan seluruh butir instrumen valid dan reliabel (Cronbach’s Alpha 0,700 dan 0,797), data berdistribusi normal, serta sikap pantang menyerah Asta berpengaruh positif dan signifikan terhadap motivasi menonton (t hitung 6,391 > t tabel 1,986; sig. 0,000) dengan persamaan regresi Y = 11,531 + 0,691X dan kontribusi sebesar 30,3%. Simpulan penelitian ini adalah bahwa sikap pantang menyerah Asta merupakan salah satu faktor yang mendorong motivasi menonton, sedangkan 69,7% sisanya dipengaruhi faktor lain. Penelitian lanjutan direkomendasikan menambahkan variabel intensitas menonton, keterlibatan parasosial, dan komunitas penggemar, serta menggunakan pendekatan kualitatif atau campuran.
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