Empowerment of Kelingan Hamlet Home Tofu Industry through Improving Production Quality and Utilizing Digital Technology

Authors

  • Lelita Febriayu Universitas Islam Negeri Sumatera Utara, Indonesia
  • Atika Arif Universitas Islam Negeri Sumatera Utara, Indonesia
  • Muhammad Rais Amin Universitas Islam Negeri Sumatera Utara, Indonesia
  • Wahyu Gymnastiar Universitas Islam Negeri Sumatera Utara, Indonesia
  • Laylan Syafina Universitas Islam Negeri Sumatera Utara, Indonesia

DOI:

https://doi.org/10.57235/qistina.v3i2.3827

Keywords:

Tofu Industry Empowerment, Digital Technology, MSMEs, Real Work Lecture

Abstract

This study examines efforts to improve the quality and production of tofu in the home industry, as well as the use of technology for marketing of MSMEs. This study uses field observation, interview, and literature analysis methods to identify challenges and solutions in small-scale tofu production. The results of the study indicate that improving water quality, standardizing production processes, and utilizing digital technology for marketing can significantly improve product quality and market reach. In conclusion, the integration of appropriate technology and digital marketing strategies can be a catalyst for the development of the home tofu industry and MSMEs in general.

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Published

2024-11-30

How to Cite

Febriayu, L., Arif, A., Amin, M. R., Gymnastiar, W., & Syafina, L. (2024). Empowerment of Kelingan Hamlet Home Tofu Industry through Improving Production Quality and Utilizing Digital Technology. QISTINA: Jurnal Multidisiplin Indonesia, 3(2), 1204–1208. https://doi.org/10.57235/qistina.v3i2.3827

Issue

Vol. 3 No. 2 (2024): December 2024

Section

Articles

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