The Effect of Price on the Buying Interest of Super Air Jet Airline Users at Sultan Thaha Syaifuddin Airport Jambi

Authors

  • Ria Ryoko Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta, Indonesia
  • Kartika Fajar Nieamah Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta, Indonesia

DOI:

https://doi.org/10.57235/qistina.v2i1.554

Keywords:

Price, Purchase Intention, Super Air Jet

Abstract

The purpose of this study was to determine the effect of price on the buying interest of Super Air Jet airline users. In addition, this research is also to find out how much influence the price has on the buying interest of Super Air Jet airline users at Sultan Thaha Syaifuddin Airport, Jambi. This research was conducted from 17 January 2023 to 17 February 2023, at Sultan Thaha Syaifuddin Airport, Jambi. The research was conducted in the passenger waiting room using secondary data and primary data. Includes data obtained from distributing questionnaires carried out in the passenger waiting room, as well as using documentation from data collection carried out for passengers. There are 2 (two) hypotheses tested in this study. The research was conducted on 100 samples of Super Air Jet passengers at Sultan Thaha Syaifuddin Airport, Jambi. Sampling method using the Slovin method. Primary data comes from questionnaires distributed to 100 Super Air Jet passengers and secondary data comes from literature reviews, archive centers and book sources. Data quality testing is carried out by testing reliability and validity. The results of the research show that all the data are quite reliable and valid to use. Primary data were analyzed using simple linear regression analysis. Basic assumption test consisting of normality and linearity tests. The t test was conducted to test the research hypothesis. The regression model used has met the requirements in testing the basic assumptions. Price has a calculated t-value of 14,903 with a significant level of 0,000 (less than 5% level) so it can be concluded that with a 95% confidence level, the effect of price on purchase intention of Super Air Jet airline users is significant. The calculated r value is 0.833 with an R2 value of 69.%. So it can be concluded that there is an influence of variable X on variable Y of 69%.

References

Adi, Rifi Nugroho. 2013. Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pembelian Dengan Sistem Pre Order Secara Online (Studi Kasus pasa Online Shop Chopper Jersey). Fakultas Ekonomika dan Bisnis Universitas Diponegoro.

Angkasa Pura I (Persero). 2019. Badan Usaha Bandar Udara. PT. Angkasa Pura. Jakarta.

Febriani, Nufan S dan Dewi, Wayan Weda A. 2018. Teori dan Praktis Riset Pemasaran Komunikasi Terpadu. Jurnal Business Management, Economi, and Accounting National Seminar 1(86): 727-738

ICAO Annex 14. Vol.1. 2009. Aerodrome Design and Operations.

Irawati, Rusda dan Pratiwi, Dian. 2018. Analisis Faktor-Faktor yang Dipertimbangkan Konsumen dalam Keputusan Pembelian Tiket Pesawat Lion Air.

Karina. 2021. Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Minat Beli pada Maskapai Garuda Indonesia di Bandar Udara Radin Inten II. Skripsi. Program D4 Manajemen Transportasi Udara Sekolah Tinggi Teknolongi Kedirgantaraan. Yogyakarta.

Kotler, Philip dan Armstrong, G. 2016. Prinsip-prinsip Pemasaran. Jakarta: Erlangga.

Kotler, Philip dan Keller, K.L. 2016. Manajemen Pemasaran. Jakarta: PT. Indeks.

Kotler, Philip. 2014. Manajemen Pemasaran. Jakarta: Indeks.

Kuncoro, Mudrajad. 2013. Metode Riset untuk Ekonomi dan Bisnis.

Lucas dan Britt. 2016. Aspek-Aspek yang Terdapat Dalam Minat Beli.

Lupiyoadi, R. 2013. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.

Ni Luh, Julianti. 2014. Pengaruh Suasana Toko (Store Atmosphere) terhadap Minat Beli Konsumen pada Toserba Nusa Permai di Kecamatan Nusa Penida.

Nugraha, Ricky Mohammad. 2021. Super Air Jet, All-Indonesian Low-Cost Carried Launches.

Pandia, Andhika Kurnia. 2019. Pengaruh Harga, Keselamatan, Kualitas Pelayanan, Citra Merek Terhadap Minat Beli Konsumen pada Air Asia Indonesia.

Peraturan Menteri Perhubungan Nomor 51 Tahun 2020 Keamanan Penerbangan Nasional. 16 Juli 2020. Jakarta.

Peraturan Menteri Perhubungan Nomor 56 Tahun 2016 Penyelenggaraan Angkutan Udara. 03 Mei 2016. Jakarta.

Perdana, Reynaldi. G. 2022. Pengaruh Promosi dan Harga terhadap Minat Pembelian Tiket Pesawat pada Maskapai Lion Air di Bandar Udara Soekarno-Hatta. Jurnal Multi Disiplin Madani 2(5): 2507-2522.

Priansa, D. J. 2017. Perilaku Konsumen dalam Persaingan Bisnis Kontemporer.

Sambudi. 2016. Strategi Harga dalam Meningkatkan Volume Penjualan Telur Ayam Ras pada CV. Do’a Ibu Banjar Baru. Harati, 7(13).

Sari, Rissa. M. 2021. Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembeli. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akutansi) 5(3): 1171-1184.

Schiffman, L.G dan Kanuk, L. L. 2010. Perilaku Konsumen. Jakarta: PT. Indeks.

Subekti, Sitti. 2017. Pengaruh Promosi dan Harga Terhadap Keputusan Membeli Tiket Maskapai Penerbangan Lion Air Rute Lampung-Jakarta. Warta Penelitian Perhubungan 29(1): 123-140.

Sugiyono. 2017. Metode Penelitian Kuantitatif dan R&D. Bandung: Alfabeta, CV.

Undang-Undang Republik Indonesia Nomor 1 Tahun 2009 Penerbangan dan Peraturan Menteri Nomor 69 Tahun 2013 tentang Tatanan Kebandarudaraan Nasional. Jakarta.

Yuliani dan Fakhrudin, Arif. 2022. Pengaruh Citra Merek (Brand Image) dan Harga Terhadap Minat Beli Tiket pada Maskapai Lion Air di Bandar Udara Internasional Supadio pontianak. Jurnal Kewarganegaraan 6(1): 449-451.

Downloads

Published

2023-06-01

How to Cite

Ryoko, R., & Nieamah, K. F. (2023). The Effect of Price on the Buying Interest of Super Air Jet Airline Users at Sultan Thaha Syaifuddin Airport Jambi. QISTINA: Jurnal Multidisiplin Indonesia, 2(1), 287–296. https://doi.org/10.57235/qistina.v2i1.554

Issue

Vol. 2 No. 1 (2023): June 2023

Section

Articles

Citation Check

License

QISTINA: Jurnal Multididiplin Indonesia is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).