Storytelling with Verbal Anchoring and Its Impact on Audience Engagement and Emotional Connection: Toastmasters International Approach

Authors

  • Ivana Gracia Br Tarigan Universitas Negeri Medan, Indonesia
  • Nazla Fadliani Universitas Negeri Medan, Indonesia
  • Rita Hartati Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.57235/jpkp.v2i1.8199

Keywords:

Storytelling, Verbal Anchoring, Toastmasters International, Audience Engagement, Emotional Connection

Abstract

Storytelling has become an important communication strategy in public speaking, as it enhances message delivery in a more engaging and meaningful way. This study aims to examine the effect of storytelling combined with verbal anchoring on audience engagement and emotional connection. A descriptive mixed-method design was used, involving 30 participants with experience in storytelling-based speeches. Data were collected through an online questionnaire and analyzed using descriptive statistics and content analysis.The results show that 90.3% of respondents agree that storytelling makes presentations easier to understand, while 90% believe it helps clarify the speaker’s message. Additionally, 96.7% of respondents state that storytelling helps them remember important information, and 87.1% agree that it makes presentations more interesting. Verbal anchoring was also perceived as effective, with 93.5% agreeing that repetition emphasizes key messages and helps audiences follow the story. In terms of engagement, most respondents reported that storytelling often (54.8%) or always (32.3%) increases their attention. Furthermore, the majority experienced strong (45.2%) to very strong (29%) emotional connections.

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References

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Published

2026-04-16

How to Cite

Tarigan, I. G. B., Fadliani, N., & Hartati, R. (2026). Storytelling with Verbal Anchoring and Its Impact on Audience Engagement and Emotional Connection: Toastmasters International Approach. Jurnal Pendidikan Kurikulum Dan Pembelajaran, 2(1), 43–51. https://doi.org/10.57235/jpkp.v2i1.8199

Issue

Vol. 2 No. 1 (2026): April 2026

Section

Articles

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