Internal and External Factors for Sustainable Tourism Village Development: A Case Study of Bukit Sinyonya Tourism Village, Pandeglang Regency
DOI:
https://doi.org/10.57235/qistina.v5i1.8040Keywords:
Tourism Village, Sustainable Tourism, Strategic Tourism Management, AgritourismAbstract
Purpose of the study: This study aims to analyze internal and external factors as well as development strategies for Bukit Sinyonya Tourism Village as a sustainable tourism destination. Research Methods: This research applies a case study method with a qualitative approach. Data were collected through observation, interviews, and documentation. SWOT analysis was used to identify strengths, weaknesses, opportunities, and threats. Implications: The findings provide practical recommendations for stakeholders to strengthen sustainable tourism development in Pandeglang and can serve as a reference for other tourism villages with similar characteristics.
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