Visual Design Of Commercial Campaign “Grow With Nature” For Kemaiu Haircare Promotion

Authors

  • Khansa Maritza Isnaen Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia
  • Aditya Rahman Yani Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia
  • Widyasari Widyasari Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia

DOI:

https://doi.org/10.57235/qistina.v5i1.8151

Keywords:

Design, Campaign, Commercial, Haircare

Abstract

This study aims to increase public awareness about the importance of maintaining healthy hair naturally and as a promotional optimization strategy for Kemaiu shampoo products. Data collection was carried out using observation, interviews, and questionnaires. While the method in this design uses design thinking which includes the AISAS (Attention, Interest, Search, Attention, Share) communication technique. The design of the campaign visual design through digital media is expected to be beneficial in terms of functional, emotional and life changing. The results of the study are elements and components of design visualization used in Kemaiu's commercial campaign regarding the importance of maintaining healthy natural hair.

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Published

2026-06-07

How to Cite

Isnaen, K. M., Yani, A. R., & Widyasari, W. (2026). Visual Design Of Commercial Campaign “Grow With Nature” For Kemaiu Haircare Promotion. QISTINA: Jurnal Multidisiplin Indonesia, 5(1), 528–533. https://doi.org/10.57235/qistina.v5i1.8151

Issue

Vol. 5 No. 1 (2026): June 2026

Section

Articles

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Copyright (c) 2026 Khansa Maritza Isnaen, Aditya Rahman Yani, Widyasari

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