Vol 4, No 2 (2025)

October 2025

Table of Contents

Articles

Pengaruh Live Streaming, Online Customer Review Terhadap Impulse Buying Melalui Customer Trust pada Produk Fashion di TikTok (Studi Kasus pada Generasi Z di Kota Pekanbaru)
(1) Husnul Mariyah (Universitas Riau, Indonesia)
(2) Tengku Firli Musfar (Universitas Riau, Indonesia)
(3) Dian Pratiwi (Universitas Riau, Indonesia)
10.57235/jambuair.v4i2.5997 Views of Abstract: 0 | PDF: 0
118-127
Pengelolaan dan Pengawasan Dana Desa dalam Pembangunan Infrastruktur Desa Baru
(1) Eka Zefanya Ginting (Universitas Negeri Medan, Indonesia)
(2) Arief Wahyudi (Universitas Negeri Medan, Indonesia)
10.57235/jambuair.v4i2.6093 Views of Abstract: 0 | PDF: 0
128-133
Pengaruh Pemasaran Media Sosial, Promosi Penjualan, Nilai yang Dipersepsikan Terhadap Keputusan Pembelian pada Produk Moisturizer Glad2glow
(1) Adinda Febriana (Universitas Mercu Buana Yogyakarta, Indonesia)
(2) Dorothea Wahyu Ariani (Universitas Mercu Buana Yogyakarta, Indonesia)
10.57235/jambuair.v4i2.6105 Views of Abstract: 0 | PDF: 0
134-145
Analisis Pemanfaatan Marketplace SIAKU Untuk Meningkatkan Penjualan UMKM di Provinsi Riau
(1) M Yusuf Nugraha (Universitas Riau, Indonesia)
(2) Sumarno Sumarno (Universitas Riau, Indonesia)
(3) Mujiono Mujiono (Universitas Riau, Indonesia)
10.57235/jambuair.v4i2.6152 Views of Abstract: 0 | PDF: 0
146-167
Greenwashing or Genuine Governance? A Review of ESG Strategies in Mitigating Earnings Management
(1) Putri Dwi Wahyuni (Universitas Mercu Buana)
10.57235/jambuair.v4i2.6379 Views of Abstract: 0 | PDF: 0
168-180
The Impact of Accounting Information Systems and Expense Management on MSMEs Profitability: The Mediating Role of Technological Adaptability and Business Process Digitalization
(1) Berupilihen Br Ginting (Politeknik Unggul LP3M, Indonesia)
(2) Mahyudin Mahyudin (Politeknik Unggul LP3M, Indonesia)
10.57235/jambuair.v4i2.7011 Views of Abstract: 0 | PDF: 0
181-202
The Effect of Cost Control and Budget Planning on MSME Cost Efficiency: The Mediating Role of Accounting Information Quality and Business Complexity
(1) Mahyudin Mahyudin (Politeknik Unggul LP3M, Indonesia)
(2) Miftah Faridh Nasir (Politeknik Unggul LP3M, Indonesia)
10.57235/jambuair.v4i2.7012 Views of Abstract: 0 | PDF: 0
203-223
Analisis Pengaruh Ekspor Minyak Mentah Terhadap Pertumbuhan Ekonomi Indonesia Tahun 1989 – 2023
(1) Kadek Januarta Wijaya (Universitas Udayana, Indonesia)
(2) I Made Endra Kartika Yudha (Universitas Udayana, Indonesia)
10.57235/jambuair.v4i2.7017 Views of Abstract: 0 | PDF: 0
224-240
Analisis Perlindungan Hukum Terhadap Transaksi Bisnis Internasional Dalam Dinamika Perdagangan Bebas
(1) Partermutios Susilo Putra Sukur (Universitas Tarumanagara, Indonesia)
(2) Gunardi Lie (Universitas Tarumanagara, Indonesia)
10.57235/jambuair.v4i2.7210 Views of Abstract: 0 | PDF: 0
241-247
The Influence of Management Control Systems and Balanced Scorecard on Strategic Decision Making: The Moderating Role of Information Technology (A Study of Private Universities in Medan City)
(1) Martin Martin (Universitas Mahkota Tricom Unggul, Indonesia)
(2) Ayu Andira (Akademi Akuntansi YPK, Indonesia)
(3) Mardiah Hasanah Nasution (Akademi Akuntansi YPK, Indonesia)
10.57235/jambuair.v4i2.7277 Views of Abstract: 0 | PDF: 0
248-263